One of Martin’s favorites, and not just because it’s his concept, this design is a metaphor for all the wonderous opportunities America shines upon each individual. All gold, old gold, and rich yellow in coloration, it features America The Beautiful lettering hand-drawn by our artist and musician Kem inside the awesome warmth and beauty of the sun, with all the life and beauty it makes possible radiating out in the warm rays around it. Beautiful sunrises. Beautiful sunsets. Beauty all over in between. Each of the design’s bright warm yellow sun rays with a gold corona glowing as does the beauty of our land of opportunity. A joint effort of Kem and Martin. But mostly Kem.
This brand is your brand. This brand is our brand. It was made for you and me. Love it! Cherish it! Enjoy it! Created by a family of active, positive imagineers, the America The Beautiful® brand offers products radiating America’s beauty, freedom and values from sea to shining sea. Brand imagery emphasizes the physical beauty of America, iconic architecture, famous locations, tourist destinations, red white and blue Americana, and famous cultural and historic sites and monuments. Brand community involvement and social responsibility emphasize the pride and core characteristics of the USA: children and family, land and environment, education, wildlife and animals, and supporting our active duty military servicemembers. The registered trademark “America The Beautiful” is used by Name Brands, Inc. under license from D-Generation, Inc.