About Us

About America the BeautifulAmerica the Beautiful® was created by a family born and raised in suburbs that are mirrored throughout the country.

Growing up, we’d venture forth into the wilds around us, take summer road trips through the mountains, spotting wildlife and taking in the scenic vistas of the Blue Ridge Parkway, coastal highways, and National Parks. Some summers, we’d venture into the cities, keeping up with fast-walking New Yorkers as we made our way to museums and inside the Statue of Liberty, or travel westward to stand in the mist surrounding San Francisco’s Golden Gate Bridge and pebbly Oregon beaches.

As our little American family has grown older (and bigger) the summer ventures have become fewer, and the phone calls more frequent. On one such call, a family member spoke of his new home, a few states away, and of the strong, kind, hardworking people he’d begun raising his own family alongside. On another call, a relative spoke of the you-pay grocery stand by his new house, and the sky’s promise of a fresh blanket of snow. We always thought of America as one big national family to be enjoyed, nurtured, and advanced.

As one call followed another we begun to reflect on how America is beautiful not just because of her landscapes and wildlife, as awe-inspiring as they may be, but because of the people, places, things, thoughts, ideas, pastimes, hobbies, sports and interests that make America such a unique and wonderful place to be. Which led to the question -- what good is happiness if you don’t share it? And so the America The Beautiful® brand was born to enable everyone to celebrate their favorite aspects of this, the most wonderful country in the world!