Brand & Community FAQ

We’re you -- Americans who love this place and stand beside her and guide her. America The Beautiful® is a real brand, started and run by real people, who have done real things, and then started a lifestyle brand to celebrate the great place in which they get to do most of those things.
Apparel For The Free™
~~ Mack

Here’s the rub -- bad guys will always say you can trust them. Over the years I’ve noticed that those who early on start talking about their integrity, usually don’t have it, while those who get busy doing the task at hand, usually do because it’s the normal thing to do. Ne'er-do-wells volunteer they are trustworthy because they know it’s what good people want to hear. The truth is, first encounters are always a leap of faith. The trust part comes later based on history of interaction. What we can tell you is this -- look at the AmericaTheBeautiful.Shop website. It shows everyone in the US who we are and how to get ahold of us. And with parents, kids, grandkids, workers, dogs, cats, and chickens, where’re we going to go? ~~ Mack So take a leap of faith - after all that’s what founded and built our great big beautiful America!
~~ Martin

Ah, an inquisitive mind! Like the many who built our America. Good job. So now you have your next mission -- pursuit of America’s true National Treasure. When you find it you'll be proud of yourself and us.
~~ Martin

Our family does, but we treat it like we all do. Otherwise we’d be schmucks. While it’s a commercial brand, our family views it as an honor and privileged of service to do the best we can by our national family. The registered trademarks “America The Beautiful” and “America Is Beautiful” are used by Name Brands, Inc. under license from ATB IP Properties, LLC.
~~ The Family

Yep. The federally-registered trademarks are owned by a holding company that is owned by our American family born and raised right here in the good ‘ol USA.
~~ The Family

The America The Beautiful brand is family owned, designed, based, printed and shipped right here in the USA. Conceived, designed, based, printed and shipped in the good ‘ol USA because America The Beautiful is an American owned and operated family business!
~~ Chris

Ever-forward. While there is time, do good. Love America. Onward and upward. Safety last. Adventure first. To list a few aspects.
~~ anonymous
(none of the ATB Crew wanted to publicly claim credit for this one).

We did! Our family. A band of real people who have done real things, and then started this brand to show love of country, positive vibes, adventure, freedom, and an optimistic lifestyle from sea to shining sea. It’s awesome here!
~~ Mike

America does, because it celebrates America. America is unique in the world! So we treat her right. We combine premium quality with meaningful designs that reflect a lifestyle of positivity, adventure, and self-expression, while giving back through community initiatives.
~~ Spenser Lia

Our roots first grew in Florida where we started with a mission to spread good vibes and quality craftsmanship through everyday apparel. Growing up, we’d venture forth into the wilds around us, take summer road trips through the mountains, spotting wildlife and taking in the scenic vistas of the Blue Ridge Parkway, coastal highways, and National Parks. Some summers, we’d venture into the cities, keeping up with fast-walking New Yorkers as we made our way to museums and inside the Statue of Liberty, or travel westward to stand in the mist surrounding San Francisco’s Golden Gate Bridge and pebbly Oregon beaches.
~~ Spenser Lia.

Community involvement? We’re on it! Kids! Character! Animals! The Great Outdoors! Preservation! Heritage! History! We help serve the beautiful people, places, things, and ideas that make America such a wonderful place to live! Beauty, freedom and values from sea to shining sea! A percent of every purchase benefits US nonprofits working here in the US! Brand community involvement and social responsibility emphasize the pride and core characteristics of the USA: youth autonomy, parks, playgrounds, active duty military troops and their families, wildlife and animals. Is this a great place to live or what!
~~ Chris

Well for one thing we give you the chance to go out and show off how much you love this great big beautiful place of ours and everything that it's given you and made it possible for you to achieve. For another the America The Beautiful brand gives you the ability without having to speak a word to inspire others. And to be Positively American® without speaking a word and lead others into the light of prosperity. And for another thing we support the America The Beautiful Fund®. Kids! Character! Animals! The Great Outdoors! Preservation! Heritage! History! We help serve the beautiful people, places, things, and ideas that make America such a wonderful place to live! Beauty, freedom and values from sea to shining sea! A percent of every purchase benefits US nonprofits working here in the US! Brand community involvement and social responsibility emphasize the pride and core characteristics of the USA: youth autonomy, parks, playgrounds, active duty military troops and their families, wildlife and animals.
~~ The Family